Most agencies want you to spend thousands of dollars and countless hours on their grand plans to identify the things you probably already know about your company. They’ll send you a bloated proposal that will either waste your money or that you simply don’t have the seo budget for.

You’ll also waste time if your local business is not ranked on Google or other search engines, while your competitors draw the leads and convert them into customers.

The worst part? There are simple things you can do to optimize your website, Google My Business profile, or even your PPC campaigns. This will help you get the essential search rankings that your business requires.